1step2market is able to promote your business in many original ways and find approaches that match your needs.

Management of the loyalty programs

1. Formulating the goals of the loyalty program
2. Analysis of target partner or customer segments; assessing the need for the elaborated loyalty program
3. Development of the long-term concept of the loyalty program, suggesting measurement mechanisms
4. Implementation of all outsourceable aspects the loyalty programs, in particular
   - creation, maintenance, support and promotion of online communities,
   - supporting forum, online entertainment and educational activities
   - news generation and distribution
   - organizing special events for customers or partners
   - producing special marketing materials and give-aways, mailing
5. Analysis of results and reporting

Examples of our work

• Management of partner loyalty program for Russian resellers of Xerox equipment - www.xeroxcity.ru
• Organization of curling tournament for Russian resellers of Symantec 
• Organization of the the "blind" meeting for Symantec partners

Development and implementation of communication strategy

1. Assessing company’s image; Outlining goals of communication;
2. Defining target audiences, their characteristics;
3. Formulating a message and defining communication channels. Selecting target media and press contacts.
4. Communications’ process, budgeting and resources planning.
5. News initiation and development; copywriting, news distribution and follow-up;
6. Management of press-relations.
7. Organizing press events: press-conferences, briefings, press-tours. Training of company staff for press meetings;
8. Pro-active initiation of publications: interviews, references, surveys, contests and other forms of creative PR;

Examples of our work:

• The Regions of Russia Project at MIPIM 2008 (supported by the Russian Ministry for Economic Development and Trade)
• PR-support to Corel Russia

Organizing events of various scale, complexity and purpose: press-events, trainings, parties, partner events, exhibitions, conferences and summits, round tables, corporate picnics, VIP-events etc.

Examples of our work

• Organization of annual reception for Intercomp Global Services clients  - Intercomp Client Day (three years in a row)
• Organization of events for X5 Retail Group, the largest Russian retail chain  
• Support in organizing Moscow auction for Swedish auction house AB Stokholms Auktionsverk
• Support in organizing the progect "Russia: CeBIT-2007 Partner Country"
  

• Web-optimization of a corporate website;
• Planning and performing web promotion campaigns.